Events
BUSINESS SCHOOL OPENING LECTURE
Izmir University of Economics Faculty of Business Administration held its opening lecture for the 2026-2027 academic year with the participation of Prof. Dr. Zeynep Canlı, from Koç University Graduate School of Business.
Our Dean, Prof. Dr. Burcu Güneri Çangarlı, emphasised that the opening lectures serve as a guide and highlighted the importance of understanding the background of current issues.
In her lecture titled "Customer Relations and Expectations in the Business World in the Age of Artificial Intelligence," Prof. Dr. Canlı explained how AI-powered chatbots and human representatives influence customer satisfaction.
The lecture saw high attendance, with students also posing questions to Prof. Dr. Canlı about topics they were curious about.
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